Paul’s user story
Below is a more specific story concerning an existing user of the ABC LG benefits platform, detailing Future Fund’s user acquisition process and the role of its own platform.
Paul’s user story
Paul is 30; he lives in a large city (more than a million residents) with his wife and a two-year-old daughter. He graduated in computer science and works as a programmer for a software development company. Paul is employed under a contract of employment. His salary is the family's only source of income, as Paul's wife is currently on unpaid maternity leave. Paul earns approximately 5000 euro. The family's recurrent expenses include a mortgage, several consumer loans, and typical spending needed to run the household. His employer co-finances Paul's car rental from a third-party company through ABC LG and has also purchased him a private health care plan and a sports card on the ABC LG platform. Paul's family goes on vacation twice a year. Currently, they do not have any significant savings.
Paul received a message from ABC LG about a new product. Since he uses ABC LG's services, he is going to receive Future Tokens. The tokens will become his own after he joins Future Fund at no cost. This information piques Paul's interest and he decided to find out more about this deal. After reading some materials posted on ABC LG’s platform and learning more about Future Fund online, Paul chooses to join Future Fund. He downloads the Future Fund app and goes through the registration process. A free bank account and a token wallet are created for Paul. A virtual bank card is activated in the app – with cashback features for micro-investments already enabled. The last thing Paul has to do now is to scan the QR code in his ABC LG account which transfers the Future Tokens obtained for using ABC LG’s services into his own token wallet. Paul tops up the new bank account and starts paying for various goods and services with the new card. He is surprised to see that new tokens are regularly deposited into his token wallet after he makes certain purchases. When Paul sees the first monthly summary of the number – and value – of Future Tokens he has accumulated, he decides to set the new account as his salary account.
Just like this Paul has started saving in a simple, secure way and without compromising his household budget.
Last modified 10mo ago