Ann’s user story
Ann is 38 years old. She lives with her husband and two children in a town of 100,000 residents. She has an economics degree and works as an accountant at a local company. The monthly budget of Ann’s family is 3,000 euros. They’re using it to pay off their mortgage, support their household, and car. Ann and her family go on a vacation once a year. Unfortunately, Ann and her husband do not have any spare funds to save or invest.
Ann learns about a new way of investing from her work colleague and starts searching for information about Future Fund on the Internet. She visits Future Fund’s website, learns about it on online discussion forums, and from the opinions of financial influencers.
Ann joins Future Fund, and to do so she creates an account in the Future Fund ecosystem via its app on her phone or the website. As part of this process, a free bank account with a D2C bank and a token wallet are created for Ann. Ann sets the new account as her main bank account or links it with her existing account using open banking. After registration, a virtual bank card is activated in Ann's app. Ann also wants to receive a “traditional” bank card. She checks the appropriate field in the app, and the card is sent to her by post. Of course, both the virtual in-app card and the traditional bank card come with pre-enabled cashback features. The rewards Ann obtains by making purchases are automatically transferred to Future Fund to be micro-invested. Ann has also activated a feature that increases the funds allocated for micro-investments, i.e. each transaction she makes is rounded up to the nearest dollar, and the change is deposited for micro-investments.
Ann actively uses the card she received to pay for goods and services, also online. Every time Ann makes a transaction using the Future Fund app or her bank card – when paying for goods or services that are eligible for cashback rewards – new funds appear in her micro-investment wallet. When the amount Ann sets aside in her micro-investment wallet hit a $1 threshold, the funds are transferred to Future Fund, and an equivalent in Future Tokens is deposited into Ann's token wallet.
This way, Ann saves money without straining her household budget, and her funds are automatically invested and multiplied by Future Fund. Every Future Token starts contributing to the income generated by Future Fund after 6 months from the day its generated, i.e. the date on which it appears in a user's token wallet. The dividend is paid out in Future Tokens once a year. Ann can sell the Future Tokens she has gathered on an exchange or ask Future Fund to purchase them from her. Future Fund will be purchasing Future Tokens from its users for 90% of the value of Future Token's share in the value of the fund's investment portfolio.
In its initial period of operation, the Future Fund platform will be made available to users of the ABC LG benefit platform. This approach will establish a critical mass for the Future Fund vehicle, ensure proper customer journey processes, and let us eliminate any growing pains. A dedicated user acquisition process will be designed, taking into account the fact that users are already enjoying the benefits services offered on the platform – like sports cards or health care packages – paid for by them or their employers. Users will be rewarded with Future Tokens each month for using the platform. The number of awarded Future Tokens will depend on the number and type of services a given user is actively subscribed to on the benefit platform. The tokens will become their own as soon as soon as a user creates a free Future Fund account.
Last modified 1yr ago