Core Team

Joanna Krasucka – [Head of Product]
12+ experience gained working
 for big brands. Began her career at B2C Home Marketing Team in Orange Polska SA, past Business Owner of Value Added Services 
at T-Mobile Polska, current
Product Owner for digital projects at Telewizja Polska SA.
 Certified AgilePM Foundation and DIMAQ Professional. Keeps all product aspects in her head: strategy, business, technology, customer experience, data, and market feedback.
Iwona Gołębska – [Head of People and Culture]
Graduated in economics and completed a number of post-graduate studies in human resources including at the Warsaw School of Economics and the AGH University of Science and Technology in Kraków. She has worked in HR for 11 years and specialises in talent acquisition, developing employee competences, building organisational culture, HR analytics, and creating motivational and benefit systems. She gained her experience in production, tech, and sales industries. Lately involved with the IT projects, mainly concerning new HR technologies and solutions.
Adrian Dudela – [Head of UX/UI]
Adrian Dudela graduated in Chemical Technology at the Kazimierz Pulaski University of Technology and Humanities in Radom. He has over 15 years of professional experience, including 10 years in designing specialised graphical interfaces.
He began his career as a Project Manager in NVT, and later went on to become a UX/UI Designer for Netia S.A., T-Mobile Polska, and Product Designer for Telewizja Polska S.A. He is an expert in designing user experience and user interfaces for solutions and products used in telecommunications, media, TV, and OTT services.
Artur Deninis [Business Development Manager]
Artur Deninis has over 15 years of professional experience in sales, implementation, and business development gained while working for large, international organisations, including Goldenline, Monster Worldwide, and Grupa Pracuj. He later utilised his expertise in product creation, development strategy and brand creation in technology start-ups. For over 10 years he has been working with HR departments to create and implement effective solutions in recruitment, employee management, and benefit products.
As Head of Business Development he contributed to the development of the service Daily Activities Assistant and helped propel it forward from a small Warsaw-based organisation with a handful of employees to one of the most innovative benefit providing services in Poland that now employs dozens of people. He has trained sales teams and actively participated in many conferences. Currently, he is the Managing Director at ABC London Group. He feels best in the areas of Human Relations, Employee Experience, and onboarding new tools in the organisation.
Piotr Szczepański – [Content Marketing Specialist]
Versatile freelance translator and content creator with over 10 years of experience and over 5 years in audio-visual translation. He has worked for international clients from the tech, pharmaceutical, and entertainment sectors, including global TV broadcasters and streaming services. Successfully completed hundreds of projects, ranging from localizing marketing materials and websites to translating the latest hit films and series.
Justyna Borowiak-Dudela – [In-house Lawyer, Compliance Officer]
Over 10 years of professional legal practice in law firms and business environments, mainly in the energy sector. Extensive experience in civil, company, and corporate law and regulations. Skilled in providing ongoing business-oriented recommendations to the board and management, especially concerning civil, commercial, and labour regulations, as well as compliance with the regulatory framework (OCCP, ERO) and supervision of corporate legal issues. Having focused on compliance issues, I recently obtained an Approved Compliance Expert Certificate (ACE).
Sonia Styk – [Office Manager]
Sonia Styk graduated in finance and accounting at the University of Warsaw and human resource management at the Vistula University. She began her career as a financial analyst and accountant, gaining further experience working for a large insurance company and Havas Media Group. For the past four years, she has been pursuing her professional goals in administration and reporting. Right now, she is coordinating projects, providing office administrative support, ensuring proper document and information flows.

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